It's finally here. The moment you have all been waiting, asking and begging has come. We are extremely proud to say that we have worked tirelessly and vigorously for years to bring you a new Suavecito pomade. We worked from the ground up to perfect this new formula and did not disregard anything we have learned in the many years we've been in the pomade business. We are extremely excited to present to you our new Matte Pomade. This amazing formula is going to provide you with a unique hold and matte finish. No more of that tugging-hair-out-formula with your comb or brush as with some other products. Our pomade will glide into your hair effortlessly and cleanly allowing you to style with utter ease. This Matte Pomade also has great staying power but washes out with just water. It?s everything you know and love about Suavecito Pomade in a completely matte finish. Original scent. (You know, the one you love.) Staying power throughout the day Complete matte finish for a natural healthy look Washes out with just water Great for: side parts, slick backs, faux hawks, messy looks Made in the United States Directions: Apply to dry hair for a true matte experience. Style with brush or fingers for a natural look or style with a comb for that tight appearance. Use water sparingly. Start with a quarter sized amount in your palm. Rub product into hands and fingers. Work into hair with fingertips from the roots up. Ensure even distribution of product. Comb to desired style. To remove, simply wash out with water.